Reception desk with Apple iMac and decorative vase with flowers, fitness equipment in the background, and a sitting area with a wooden bench in a health and fitness studio.

STUDIO NINETY FIVE

Completely reborn from an old building housing a car tyre service garage, Studio Ninety Five is a small group personal training studio. More than just a fitness space - it’s a place to reset. With natural light, world-class equipment, and an open, thoughtfully designed layout, the studio gives you space to clear your mind and train with intention.

Client: New Health & Fitness studio
Brief: Brand creation, website, print & social collateral
Website: studioninetyfive.uk

Logo for Studio Ninety Five Health & Fitness featuring a stylized fingerprint design and modern white font on black background.

The branding features the linear ‘S’, a symbol of movement, balance and coordination - with a feeling of calm and synchronicity between mind and body. Branding applied internally through the Studio and online.

  • Abstract black and white design with concentric curved lines forming a symmetrical pattern.
  • White fingerprint pattern on a black background.
Interior of a health and fitness studio with a wooden sauna, modern glass doors, and soft lighting.

Individual story threads conveyed not only the facilities available but the quality of the experiences, enhanced through the beautifully designed interiors that create spaces to escape to.

  • Interior view of a wooden sauna with glass doors, wooden benches, and warm lighting, adjacent to a room with a pink wall and a small marble-top piece of furniture.
  • A bathroom with arched doorway, featuring a showerhead on patterned wall, a hanging pendant light, a window with a yellow curtain, and a bench near the window.
  • Interior of a bedroom with beige walls, a window with beige curtains, a bed with a dark blue cover, a small sink with a faucet, a mirror above the sink, hanging light fixture, and an exposed brick wall.
A woman in black workout clothes performing a Pilates stretch on a reformer machine in a fitness studio. Text on the image reads 'Reformer Pilates' and 'Studio Ninety Five, Health & Fitness'.

Print media as well as social media was used to inform and educate about the classes available and the quality of the facilities and the personal trainers on hand to guide every session.

Laptop displaying the homepage of Studio Ninety Five, featuring a reception area with a beige countertop, potted plant, computer, bowl of fruit, a beige sofa, and exercise equipment in the background.

The website conveyed the facilities, classes, membership options and the beauty and calmness of the space with a clarity of the user journey and information layout. The website was produced in collaboration with Beth King.

Top image shows a modern reception area with a curved white desk, a desktop computer, a vase with flowers, and a seating area with a beige sofa. Bottom image depicts a small group personal training session in a gym with people lifting weights and performing different exercises.
Two webpage screenshots showcasing interior spaces at Studio Ninety Five. The first page displays a modern reception or lobby area with a curved stone counter, artwork, hanging lamps, and fitness equipment in the background. The second page shows a wellness room with wooden benches, a glass sauna door, and warm lighting, mentioning "Contrast Therapy at Studio Ninety Five."
Screenshots of a fitness or gym studio website featuring interior images, gym equipment, trainers' team photos, and information about training approaches and booking tours.
Screenshots of a website for Studio Ninety Five, featuring pages about contrast therapy, personal training, gym equipment, team members, booking, and timetable with images of interior spaces, gym equipment, and trainers.
People exercising in a modern gym, with one person doing pull-ups, another on a stationary bike, a woman on a mat with a medicine ball, and a man lifting a barbell, with weight racks and kettlebells in the background.
BACK TO PROJECTS