A woman stands barefoot by a pool with a sheer, patterned blue dress, surrounded by palm trees and white cushions on a beige outdoor patio, advertising the Aquarius Rising Collection for Spring/Summer 2024.

VENUS IN LEO

Client: Women’s Vintage Clothing & own label.
Brief: Brand refresh, website, print & social collateral
Website: venusinleo.com

Branding refresh for a vintage clothing company relaunching with its own design collections as well as hand picked selection of vintage 60s and 70s woman’s vintage pieces. Featuring a range of printed materials for packaging and promotion as well as the online store design and construction.

Stylized illustration of a woman with long flowing orange hair, surrounded by stars, a cloud, and a bright starburst shape against a black background.

After several weeks of hand drawn development to define and capture the right feel (as well as a passing resemblance to the owner), the illustrations were then transferred to the Mac for refining and creation of the master. Colour variations for different collections were then explored.

  • Illustration of a woman's profile with flowing, starry hair, a moon and cloud, set against a black background.
  • Illustration of a woman with long, flowing red hair, surrounded by stars, clouds, and a radiant starburst on a black background.
  • An artistic illustration of a woman's side profile with long flowing hair, surrounded by stars, clouds, and a radiant burst, all on a dark background.
Illustration of a woman's face with flowing hair, surrounded by stars, clouds, and a bright starburst, with the text 'Venus in Leo' below.
Color palette with nine vertical color swatches labeled from left to right: Soft Black, Gold, Warm Red, Orange, Burnt Orange, Sunrise, Yoke, Cream, Light Cream, each with their respective color codes.
A promotional page for the Aquarius Rising collection with a pale pink background, a circular logo featuring a woman, stars, and clouds, and sample text showing various fonts and font sizes.

A simple brand guideline document was created to form the basis for all current and future brand applications. This included colour palette, typography styling, logo application variations and a photography library.

  • A woman with red hair in a purple and black lace top and wide-leg purple pants standing by a small swimming pool, surrounded by tropical plants and desert decor.
  • A woman with red hair wearing a black and white floral dress, standing barefoot indoors near a window with stone lanterns on the floor.
  • A woman with red hair wearing a green patterned top, blue wide-leg pants, and jewelry is standing barefoot indoors, leaning against a black door with her left hand and resting her right arm at her side. She is near a large potted cactus and a decorative brass lantern.
Illustration of a woman with long red hair, stars, and celestial symbols, with the text 'Venus in Leo' and a website link 'VENUSINLEO.COM' at the bottom.
A woman with red hair wearing a sleeveless crop top with a floral and animal print, black denim shorts, and a black choker, standing indoors next to a dark door and a large cactus in a pot. Text on the door reads 'Venus in Leo' and '1960s & 70s inspired design collections and curated vintage.'

Postcards, labels, tags, stickers and packaged were developed to enhance the physical experience of interacting with the brand and the excitement of opening a delivery.

Two hanging cards with gold and black designs, one with a woman's face and stars, the other with text about "The Midnight Hour Collection Spring & Summer 2024," surrounded by small gold stars on a light pink background.

Branding colour variations were created to express the style and tone of different collections. In the same way an individual would have different outfits and looks depending on the mood or occasion.

Four hanging cards with cosmic illustrations, two featuring a woman with star-themed face paint and flowing hair, and two with text references to the Aquarius zodiac sign.
Laptop screen displaying a fashion website with a woman in a blue dress by a small pool, surrounded by palm trees and white pillows, promoting a spring/summer collection.

The online store - using warm, neutral tones to allow the outfits and imagery to stand proud. Clear navigation and division between collections, own label and vintage.

Fashion website homepage showcasing spring and summer collection featuring dresses with tropical and elegant styles, models posing in a poolside setting and interior background.
A webpage displaying vintage women's fashion, with multiple images of women modeling vintage blouses and dresses. The top section features two women in each wearing an Aquarius Rising Dress priced at 20.00 pounds. Below, a woman in a vintage 70's Betty Barclay blouse is shown in different outfits. The page includes labels, prices, and 'Shop the Collection' buttons.
BACK TO PROJECTS