A bottle of red wine with a black label featuring a vintage black-and-white photo of a man’s face partially covered by a stylized skull graphic. The label has gold, red, and green accents, and text including "19 Crimes" and "Red Wine," with additional smaller text and design elements.

19 CRIME LIMITED EDITION BOTTLES

Client: 19 Crimes
Brief: Halloween & Valentine’s Day Limited Edition labels

The 19 Crimes brand has always found ways to express its disruptive personality and belief that some rules are meant to be broken. Halloween and Valentine’s Day special edition bottles are a great way to reinforce the individuality of the brand during peak retail events - a chance to stand out from the crowded wine shelf with a sip of something alternative.

HALLOWEEN

The Halloween labels featured glow in the dark print techniques that enable the underlying skull illustrations to only be partially visible in daylight, only fully revealing themselves in the darkness of the night…

Three bottles of 19 Crimes Red Wine with dark labels and green tags reading "Glow in the Dark" against a black brick wall background.
Three bottles of 19 Crimes limited edition glow-in-the-dark red wine with skull illustrations on the labels, illuminated in a dark setting.
Three wine labels with a black background and torn paper design. Each label features a half-face portrait of a man with a skull graphic overlay. The central label has the text 'THE UPRISING,' while the side labels include '19 Crimes,' 'Red Wine,' and
A poster advertising 19 Crimes wine with a limited edition glow-in-the-dark skull bottle. The background is a black brick wall featuring slogans like "Stick to what you know," "Wear an old costume," and "Break convention."

The Valentine’s labels used the brand attitude of the unconventional and put that through the filter of love and relationships. Highlighting the range of relationship types engraved on the rose vines, combined with the convict love letter theme, it expresses how love endures no matter how difficult, or unconventional the circumstances can be.

VALENTINE’S DAY

A vintage-style poster with a black-and-white photo of a young man in the center. The background is dark red with white and red text celebrating 19 crimes, specifically red wine from South Eastern Australia. The poster features a black heart with a spiked border labeled 'Limited Edition Bottle' and various decorative elements including a crest at the top, a red stamp with a crown, and handwritten style text.
A wine label from South Eastern Australia for a limited edition bottle of Chard with the title "19 Crimes: Celebrating Relationships that break convention." The label features a black and white photo of a woman, a decorative crown and crest, and various text describing the wine's flavor profile and story, with a background of red and gray tones and floral patterns.
A wine label from South Eastern Australia featuring a story about 19 crimes, with a vintage photo of a woman, a black heart-shaped badge indicating a limited edition bottle, and decorative elements like thorns and leaves. The label promotes a red wine called Chard, with tasting notes about its fruity, vanilla, and spice flavors.
A decorative quote about love on a textured background, with a faded rose illustration on the upper left and a torn paper effect on the right side.
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