The word 'kind' in black lowercase letters with a colorful traffic light to the right, featuring red, yellow, and green dots.

KIND AGENCY

Client: New Health & Fitness studio
Brief: Brand creation, website, print & social collateral
Website: studioninetyfive.uk

Brand refresh for an agency that combines creative, print and fulfillment under one roof. The refresh looked at not only the nature of the services but also the nature of the people, who give a huge amount of their time and skill to charity organisations.

  • The image features the word 'kind' in bold black letters, with three small filled circles in red, green, and blue stacked vertically to the right of the word.
  • A dark background with the word 'kind' in large white letters at the top. The letters are lowercase, and there are three colored dots aligned vertically next to the letter 'd': red, green, and blue.
A color palette chart displaying core brand colors: Soft Black and Soft Sand, and secondary colors: Pink, Green, and Blue, with their color codes.

The colour palette combines consistency of the logo colour with the flexibility of the secondary palette when talking about the three specific areas of the business offering.

Blank white letterhead with 'kind:' logo in the top left corner and contact information at the bottom.
Set of branded business stationery including letterheads and business cards for a creative agency named "kind", featuring colorful dots and contact information.
A vertical row of three icons: a red circle with a white starburst pattern, a green circle with stacked layers, and a blue circle with an envelope symbol in the center. The word 'kind' appears in the top left corner.

Using the secondary colour palette, three icons were created to signify the three areas of speciality - Creative, Print & Mailing. Some clients will make use of all three services, some only one.

A graphic with three icons representing creative, print, and mailing services. The creative icon is a red circle with radiating lines, labeled 'Creative' with the description 'The individual spark.' The print icon is a green circle with layered rectangles, labeled 'Print' with the description 'Bringing ideas to life.' The mailing icon is a blue circle with an envelope symbol, labeled 'Mailing' with the description 'Efficient, targeted delivery.' The title at the top reads 'creative + print + mailing'.

Presentation covers and introduction pages tell the story with a clearly defined visual language and layout. The use of photography for specific clients & projects is useful in bringing the targeted customers to life, especially for charity focused work.

Slide from a presentation with the title 'Our Services & People' dated April 2024. Top left corner features the word 'kind' with vertically aligned dots in pink, green, and blue. The slide has three round icons: a pink one with white radial lines, a
A page from a presentation with a red background, black and white firework-like circles on the right side, and black text on the left side. The text discusses what the company does, focusing on branding and understanding a brand from the inside out.
An informational page with a green background, black and white text, and black and white logo icons arranged in three rows, showing varied color themes. The page is titled 'What we do' and includes a section labeled 'Print' with a description about p
Blue information page titled 'What we do' with section 'Mailing: Efficient, targeted delivery' and icons of envelopes in targets and arrows around the text.
A woman sitting on a green airport bench, wearing a brown beanie and orange jacket, holding a camera, looking out the window at a body of water and distant land.
A colorful presentation slide with red, orange, and yellow curved lines and the text 'kind:' in large white font with small colored circles. Additional text includes 'creative + print + mailing,' 'Presentation Title,' 'Our Services & people,' and 'Ap
Black and white photo of an elderly man with a beard, smiling and looking to the side.
KIND LAND9.jpg

The online presence breaks down the services in greater detail and allows clients to understand how the Kind offering can be tailored to suit different client requirements.

KIND LAND8.jpg
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